Business marketing is the whole set of marketing actions carried out by a company to gain and retain customers. When it comes to the B2B market, although the strategies are different, the principle is the same.
But What Is B2b?
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The acronym B2B, or better, B2B marketing, means marketing Business to Bussiness. Unlike B2C (Bussiness to Consumer) marketing, which focuses on reaching the end consumer, B2B business marketing focuses on the relationship between companies and how to more effectively reach business customers.
Even in B2B marketing, we are still talking about relationships between people, and therefore, content marketing not only applies as it has become extremely essential to the success of business marketing.
The Strength Of Content As An Entrepreneurial Marketing Tool
The relationship of the consumer, or instead of the human beings, with the companies and their respective brands, has been changing rapidly over the years.
Recently, B2B marketing strategies have been about materials focusing on the technical aspects of products and services, resulting in dull and uncreative communication.
There are still those who believe that this is business marketing that works and that serious communication through strict social networks for work, like LinkedIn, is the only possible way to reach the customer.
For the closing of a sale in the B2B market, the live interaction was necessary, even with the existence and great use of the internet.
Today, it is possible to make the whole process from capture to sale without leaving the front of the computer screen.
Keeping an eye on this trend, companies are increasingly investing in technology and spending more time producing content, as data is proving that this is a strategy that works:
- 55% of buyers in the B2B market are looking for information on social networks, according to the Biznology website.
- 80% of decision-makers prefer to get information about a company through articles rather than B2B PR Sense Blog ads.
- 52% of B2B buyers expect to make at least half of their online purchases by 2018 The Future of Commerce.
Continuing to insist on the old business marketing tactics can end up killing your customer from boredom. Or even lose new opportunities to conquer a market that is anxious and in need have change.
Nevertheless, the B2B market presents considerable differences in B2C, which makes the content marketing strategy for each one of them very particular. Let’s get to know these differences better to understand how to make the communication your customers want.